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Friday, August 19, 2005

Ideas and Profit

Companies need two brains that talk to each other every once in a while. One brain should be the dreamer, NOT so worried about the deliverable, the practical, or the profitable. The other brain should be the doer, ALL about the execution, the implementation, and the cost-profit calcs. Most of us should not be given over to either brain exclusively or else we risk becoming stale. Further still, fresh profitable ideas come from brains that are not always concentrated on the profitable and those ideas do not become or remain fantasy so long as sharpened, worked and hammered into reality in the form of profitable solutions.

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