Too Intelligent Marketing Concepts

As advertisers and marketers try to get our attention through the roar of ads, movies, magazines, books, and commercials we are bombarded with continually, they increasingly try to "target" consumers by using knowledge about the consumers preferences, tastes, previous choices, etc. However, if and when this approach works, then our previous choices and/or preferences become self-reinforcing because we are shown more and more of what we "like" to see, we get trained or we train ourselves, depending on how you want to look at it.
This runs contrary to what we should do if we want to "explore" new ideas and concepts, if we want to create new ideas and concepts, because one of the main ingredients of exploration, by definition, is discovery, and discovery implies that something unknown to us becomes known.

Discover the unknown, solve the unsolved, define the undefined!
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